Selling Sucks Tapa dura - 2007 - 1st Edición

Selling sucks. Especially when "selling" is a difficult, stressful process of trying to convince someone to buy from you, regardless of whether they need or want what you're offering. Millions of salespeople operate this way, caught in an endless dance of coercion, mistrust, and frustration. But it doesn't have to be that way!

It's time for a new methodology for selling. Rather than a confrontational, coercive relationship between seller and prospect, Selling Sucks offers a new way to sell--by partnering with customers to help them buy. Most sales happen because a customer wants to buy, not because a salesperson needs to sell. That's why new gimmicks from your bag of sales tricks will only get you so far. The real secret to sales success lies in learning how to help customers buy.

In this masterful guide to selling, Frank Rumbauskas shows you how to stop selling and start creating the conditions in which customers want to buy. Selling Sucks explains in step-by-step detail all the practical techniques and activities that top sales pros use to become sales superstars and stay there. Most important, you'll learn what all the best sales pros know--the secret to selling more is not to sell at all!

This one-of-a-kind sales system will work for any salesperson, small business owner, or independent professional. Forget about cold calling, blitzes, elevator speeches, overcoming objections, and sleazy closes. In this book, you'll learn how to tap into a non-stop supply of hot, qualified leads who are ready to buy. They don't need you to sell them, they need you to help them buy.

Selling sucks! Fortunately, you don't have to do it anymore. With the skills and tips you'll discover in this one-of-a-kind sales guide, you'll learn how to create the proper conditions and situations to help ready-to-buy prospects come to you. Why stand up and make pitches when you can sit back and catch sales?