Naming Rights: Legacy Gifts and Corporate Money Tapa dura - 2008 - 1st Edición
de Terry Burton
Descripción de la solapa
A new economic engine has emerged from the nonprofit sector, one that is so profound it is changing the financial landscape. What is the driving force behind this trend, a trend so dramatic that it has enabled some nonprofit organizations to pay off debt, build new buildings, expand the delivery of programs and services, and push forward in their efforts to serve the greater good?
Billions of dollars from the sale of naming rights.
Examining emerging trends and how non-
profits can take advantage of dramatic changes in individual philanthropy, foun-
dation support, and corporate giving, Naming Rights offers in-depth analysis to help nonprofit decision-makers get a better understanding of the marketplace and adjust their own naming rights strategies. Hundreds of examples are included, such as naming rights being offered and sold at universities, private schools, school boards, hospitals, museums, environmental groups, and a wide assortment of other nonprofit organizations.
In this landmark book, author Terry Burton examines naming rights from the nonprofit leadership point of view, with insights from private sector naming rights and how they impact the ask amounts to pricing strategies by nonprofit groups. It examines and compares the merits of offering naming rights for the legacy gift of a philan-thropist to those of a title sponsor to an annual event.
Written in a quick reference format, this timely resource covers essential topics including:
Escalating price tags for naming rights
Naming rights traditions--then and now
How the Internet is changing the naming rights marketplace
Legacy gifts with in-depth case study examples
Naming rights on endowment gifts
Manager's Toolbox--how to create benchmarks and pricing strategies
Corporate naming rights
Where to go from here
Every time an organization signs off on a naming rights deal, that organization is forever transformed by the impact of the amount of money now at their disposal. Destined to become an essential reference for every nonprofit professional, Naming Rights shows nonprofits how they can enjoy a slice of the naming rights pie, revealing innovative benchmarking data based on current naming rights scenarios, extensive tables of information offering comparative data, and real-world case studies that highlight strategies and tactics for nonprofit organizations large and small.
Detalles
- Título Naming Rights: Legacy Gifts and Corporate Money
- Autor Terry Burton
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 256
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, New York, NY, U.S.A.
- Fecha de publicación 2008-08-01
- Features Dust Cover, Index, Table of Contents
- ISBN 9780470230633 / 0470230630
- Peso 1.05 libras (0.48 kg)
- Dimensiones 9.1 x 6.3 x 1 pulgadas (23.11 x 16.00 x 2.54 cm)
- Library of Congress subjects Fund raising, Nonprofit organizations
- Número de catálogo de la Librería del Congreso de EEUU 2007050509
- Dewey Decimal Code 658.152
Reseñas en medios
Citas
- Reference and Research Bk News, 11/01/2008, Page 103
Más ejemplares
Naming Rights : Legacy Gifts and Corporate Money
de Burton, Terry
- Usado
- Estado
- Used - Good
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Mishawaka, Indiana, United States
- Precio
-
EUR 13.60Envío gratuito a USA
Mostrar detalles
Naming Rights: Legacy Gifts and Corporate Money
de Burton, Terry
- Usado
- good
- Tapa dura
- Estado
- Usado - Good
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, United States
- Precio
-
EUR 15.84Envío gratuito a USA
Mostrar detalles
Naming Rights : Legacy Gifts and Corporate Money
de Burton, Terry
- Usado
- Estado
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Reno, Nevada, United States
- Precio
-
EUR 27.42Envío gratuito a USA
Mostrar detalles
Naming Rights: Legacy Gifts and Corporate Money
de Burton, Terry
- Nuevo
- Estado
- New
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Ha Noi, Vietnam
- Precio
-
EUR 33.62EUR 186.75 enviando a USA
Mostrar detalles
Naming Rights: Legacy Gifts and Corporate Money
de Terry Burton
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Southport, Merseyside, United Kingdom
- Precio
-
EUR 57.18EUR 11.76 enviando a USA
Mostrar detalles
Naming Rights
de Terry Burton T. Burton
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Woodside, New York, United States
- Precio
-
EUR 48.00EUR 3.73 enviando a USA
Mostrar detalles
Naming Rights: Legacy Gifts and Corporate Money
de Terry Burton
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 10
- Librería
-
Southport, Merseyside, United Kingdom
- Precio
-
EUR 64.20EUR 11.76 enviando a USA
Mostrar detalles
Naming Rights: Legacy Gifts and Corporate Money
de Burton, Terry
- Usado
- good
- Tapa dura
- Estado
- Usado - Good
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Newport Coast, California, United States
- Precio
-
EUR 52.67Envío gratuito a USA
Mostrar detalles
Naming Rights � Legacy Gifts and Corporate Money
de Burton, T.
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 1
- Librería
-
Exeter, Devon, United Kingdom
- Precio
-
EUR 70.57EUR 11.82 enviando a USA
Mostrar detalles
Naming Rights: Legacy Gifts and Corporate Money
de Burton, Terry
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470230633 / 0470230630
- Cantidad disponible
- 5
- Librería
-
campbelltown, Florida, United States
- Precio
-
EUR 65.37EUR 14.01 enviando a USA