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There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
New features to this edition:
- Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation
- The new chapter is supported with two new case studies
- Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.
- General expansion and revision of other chapters according to current research
Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.
Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
Detalles
- Título Managing Innovation, Design 2e
- Autor Von Stamm
- Encuadernación Tapa blanda
- Número de edición 2nd
- Edición 2
- Páginas 592
- Volúmenes 1
- Idioma ENG
- Editorial John Wiley & Sons, Hoboken, NJ
- Fecha de publicación 2008-05-01
- Ilustrado Sí
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780470510667 / 0470510668
- Peso 2.36 libras (1.07 kg)
- Dimensiones 9.22 x 7.48 x 1.25 pulgadas (23.42 x 19.00 x 3.18 cm)
- Library of Congress subjects Creative ability in business, Technological innovations
- Número de catálogo de la Librería del Congreso de EEUU 2007042785
- Dewey Decimal Code 658.514
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John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780470510667
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Wiley & Sons, Incorporated, John, 2008. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Managing Innovation, Design and Creativity 2nd Edition
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John Wiley & Sons Inc, USA, 2008. Second Edition. Softcover. Very Good Condition. Has bookstore stickers. Text has Minor Marking / Highlighting. Cover Has Shelf, Edge and Corner Wear, Binding is tight. Looks very good 572 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0470510668. ISBN/EAN: 9780470510667. Pictures of this item not already displayed here available upon request. Inventory No: 1561066134. . 9780470510667
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John Wiley & Sons Inc, USA, 2008. Second Edition. Softcover. Very Good Condition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. 572 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0470510668. ISBN/EAN: 9780470510667. Pictures of this item not already displayed here available upon request. Inventory No: 1561035870. . 9780470510667
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Managing Innovation, Design and Creativity
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