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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry Tapa dura - 2009 - 1st Edición

de Marc Benioff; Carlye Adler


Información de la editorial

Includes bibliographical references and index.

Descripción de la solapa

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.

With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook--including Benioff's proprietary management tool, V2MOM--any business can go against the grain, rapidly change the game, and learn how to achieve lasting success.

Detalles

  • Título Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry
  • Autor Marc Benioff; Carlye Adler
  • Encuadernación Tapa dura
  • Número de edición 1st
  • Edición 1
  • Páginas 304
  • Volúmenes 1
  • Idioma ENG
  • Editorial Wiley-Blackwell, San Francisco, California, U.S.A.
  • Fecha de publicación 2009-10
  • Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780470521168 / 0470521163
  • Peso 1.1 libras (0.50 kg)
  • Dimensiones 9.1 x 6 x 1.1 pulgadas (23.11 x 15.24 x 2.79 cm)
  • Library of Congress subjects Customer relations - Management, Sales management
  • Número de catálogo de la Librería del Congreso de EEUU 2009021671
  • Dewey Decimal Code 658.8

Acerca del autor

Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. Salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the Salesforce.com Foundation--now a multimillion-dollar global organization. He lives in San Francisco.

Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar...
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

de Benioff, Marc; Adler, Carlye

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar...

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

de Benioff, Marc; Adler, Carlye

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de Benioff, Marc, Adler, Carlye

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Behind the Cloud : The Untold Story of How Salesforce. com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

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Behind the Cloud : The Untold Story of How Salesforce. com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

de Benioff, Marc, Adler, Carlye

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ISBN 10 / ISBN 13
9780470521168 / 0470521163
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Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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