On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More Tapa dura - 2011 - 2nd Edición
de Patti J. Shock; John M. Stefanelli; Cheryl Sgovio
Descripción de contraportada
A comprehensive, contemporary guide to modern on-premise catering principles and practices
To succeed in today's competitive and sophisticated on-premise catering market, catering professionals must be versed in a number of business and human relations skills, from basic accounting and marketing principles to working with intermediaries and suppliers. On-Premise Catering is the only complete guide that gives you all the knowledge and skills you need to succeed. This updated Second Edition covers new trends like online and social media marketing, as well as modern dcor, effective menu writing, and catering in stadiums, casinos, and other large venues.
Written by celebrated catering educators with input from members of the National Association of Catering Executives (NACE), On-Premise Catering is the definitive professional's desk reference and a complete guide for aspiring professionals. Every vital aspect of the business is covered in depth, from developing proposals to setting up function spaces, from pricing meal functions to staffing events. Written for both professionals and students, On-Premise Catering is a thorough and practical guide to this exciting and dynamic field.
Detalles
- Título On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More
- Autor Patti J. Shock; John M. Stefanelli; Cheryl Sgovio
- Encuadernación Tapa dura
- Número de edición 2nd
- Edición 2
- Páginas 496
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, New York
- Fecha de publicación 2011-08
- Ilustrado Sí
- Features Glossary, Illustrated, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470551752 / 0470551755
- Peso 2.1 libras (0.95 kg)
- Dimensiones 9.2 x 7.6 x 1.2 pulgadas (23.37 x 19.30 x 3.05 cm)
- Library of Congress subjects Caterers and catering
- Número de catálogo de la Librería del Congreso de EEUU 2010037968
- Dewey Decimal Code 642.4
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