The Chinese Tao of Business: The Logic of Successful Business Strategy Tapa blanda - 2004

Primera línea

The small town of Camden, South Carolina, with about 8,000 people, has a heavy Southern drawl.

Descripción de contraportada

Commerce between the East and West is bound to increase. Western business people need to recognize the very different philosophies, values, and perceptions in China/Asia if they hope to build successful business relationships. This excellent book will start you on the road to enlightenment.- Philip Kotler, SC Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.

A stellar road map into the Chinese business mind that should benefit both those studying the Chinese and those working with them.- Vijay Mahajan, John P. Harbin Centennial Char in Business, McCombs School of Business, University of Texas at Austin & Dean, Indian School of Business, Hyderabad, India.

The Authors have been very successful in bringing in the cultural history of China and connecting it to Chinese business strategies and doing business in China. This book is a must read for businessmen who do business in China, for students in this area and for people who want to understand the way Chinese systems operate against a historical background.- Rob Westerhof, Chief Executive Officer. Philips North America (Previously, CEO, Philips East Asia).

Descripción de la solapa

Commerce between the East and West is bound to increase. Western business people need to recognize the very different philosophies, values, and perceptions in China/Asia if they hope to build successful business relationships. This excellent book will start you on the road to enlightenment.- Philip Kotler, SC Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.

A stellar road map into the Chinese business mind that should benefit both those studying the Chinese and those working with them.- Vijay Mahajan, John P. Harbin Centennial Char in Business, McCombs School of Business, University of Texas at Austin & Dean, Indian School of Business, Hyderabad, India.

The Authors have been very successful in bringing in the cultural history of China and connecting it to Chinese business strategies and doing business in China. This book is a must read for businessmen who do business in China, for students in this area and for people who want to understand the way Chinese systems operate against a historical background.- Rob Westerhof, Chief Executive Officer. Philips North America (Previously, CEO, Philips East Asia).