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The Olympic Games Effect: How Sports Marketing Builds Strong Brands Tapa dura - 2008 - 1st Edición

Name: The Olympic Games Effect: How Sports Marketing Builds Strong Brands
Price: 3.50 GBP
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Author: Davis, J. A.
ISBN: 9780470823668

de John a. Davis

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Información de la editorial

Includes bibliographical references (p. [321]-337) and index.

Detalles

Título The Olympic Games Effect: How Sports Marketing Builds Strong Brands
Autor John a. Davis
Encuadernación Tapa dura
Número de edición 1st
Edición 1
Páginas 350
Volúmenes 1
Idioma ENG
Editorial John Wiley & Sons, Somerset, New Jersey, U.S.A.
Fecha de publicación 2008-12
Ilustrado Sí
ISBN 9780470823668 / 0470823666
Peso 1.48 libras (0.67 kg)
Dimensiones 9.22 x 6.6 x 1.4 pulgadas (23.42 x 16.76 x 3.56 cm)
Library of Congress subjects Olympics - Economic aspects, Sports - Marketing
Número de catálogo de la Librería del Congreso de EEUU 2008300327
Dewey Decimal Code 796.069

Acerca del autor

John A. Davis, author of Measuring Marketing, Magic Numbers for Sales Management, and Magic Numbers for Consumer Marketing, is a Practice Associate Professor of Marketing at Singapore Management University (SMU), where he received SMU's top teaching honors, "Most Inspiring Teacher Award" in 2007 and the Dean's Honors 2005 and 2006. He is also Director of SMU's Center for Marketing Excellence. John regularly consults with leading global companies and is a sought-after speaker at select conferences including: YPOs, American Marketing Association, Global Brand Forum, and the Entrepreneurs Organization (EO). He has founded two award-winning companies and has led marketing teams at Nike, Informix and Transamerica. He earned his MBA from Columbia University and his BA from Stanford University.

John and his family--wife Barbara and children Katie, Chris and Bridget--live in Singapore (although Katie is embarking on a grand adventure in Africa). Their dog Grinner, a Jack Russell Terrier/alien life form mix (there is no other way to explain her sometimes inexplicable behavior), is an Olympic-champion in her own right--she leads the world in her fear of lightning storms.

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The Olympic Games Effect: How Sports Marketing Builds Strong Brands

de Davis, J. A.

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Tapa dura

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Hardcover

ISBN 10 / ISBN 13

9780470823668 / 0470823666

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Descripción:

John Wiley & Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil & highlighter markings With owner's name inside cover. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780470823668

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EUR 4.19

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The Olympic Games Effect : How Sports Marketing Builds Strong Brands

de Davis, John A

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Used - Very Good

ISBN 10 / ISBN 13

9780470823668 / 0470823666

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Better World Books

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Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

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EUR 7.51

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The Olympic Games Effect: How Sports Marketing Builds Strong Brands

de John A. Davis

Usado

Estado

Used - Good

ISBN 10 / ISBN 13

9780470823668 / 0470823666

Cantidad disponible

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Wonder Book

Frederick, Maryland, United States

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Wiley. Used - Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.