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Relationship Marketing: Dialogue and Networks in the E-Commerce Era
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era Tapa blanda - 2003 - 1st Edición

de Richard J. Varey

Resumen

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Información de la editorial

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Primera línea

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Detalles

  • Título Relationship Marketing: Dialogue and Networks in the E-Commerce Era
  • Autor Richard J. Varey
  • Encuadernación Tapa blanda
  • Número de edición 1st
  • Edición 1
  • Páginas 240
  • Volúmenes 1
  • Idioma ENG
  • Editorial Wiley, Chichester, United Kingdom
  • Fecha de publicación January 13, 2003
  • Ilustrado Sí
  • ISBN 9780470843413 / 0470843411
  • Peso 0.92 libras (0.42 kg)
  • Dimensiones 9.74 x 6.66 x 0.53 pulgadas (24.74 x 16.92 x 1.35 cm)
  • Library of Congress subjects Communication in marketing, Relationship marketing
  • Número de catálogo de la Librería del Congreso de EEUU 2004268042
  • Dewey Decimal Code 658.812

Acerca del autor

Richard J. Varey is Reader in Communication & Management in the Faculty of Business Informatics at the University of Salford. He has written extensively in the fields of management, marketing management, marketing communication, service marketing, corporate communication, and internal marketing.
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Relationship Marketing: Dialogue and Networks in the E–Commerce Era

Relationship Marketing: Dialogue and Networks in the E–Commerce Era

de Varey, Richard J.

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  • Tapa blanda
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ISBN 10 / ISBN 13
9780470843413 / 0470843411
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Paperback. Very Good.
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era

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ISBN 10 / ISBN 13
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John Wiley & Sons Inc. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era

de Richard J. Varey

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  • Tapa blanda
Estado
Usado - Good
Encuadernación
Paperback
ISBN 10 / ISBN 13
9780470843413 / 0470843411
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Ergodebooks
HOUSTON, Texas, United States
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Wiley, 2003-01-13. Paperback. Good.
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Relationship Marketing: Dialogue and Networks in the E–Commerce Era
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Relationship Marketing: Dialogue and Networks in the E–Commerce Era

de Richard J. Varey

  • Usado
  • very good
  • Tapa blanda
Estado
Usado - Very Good
Encuadernación
Paperback
ISBN 10 / ISBN 13
9780470843413 / 0470843411
Cantidad disponible
1
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AMMAREAL
Morangis, France
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John Wiley & Sons, 2002. Paperback. Very Good. Former library book. Edition 2002. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Relationship Marketing Dialogue and Networks in the E-commerce Era
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Relationship Marketing Dialogue and Networks in the E-commerce Era

de Richard J. Varey

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ISBN 10 / ISBN 13
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Students Textbooks
New Delhi, India
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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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Relationship Marketing
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Relationship Marketing

de Richard J. Varey

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New
ISBN 10 / ISBN 13
9780470843413 / 0470843411
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Cold Books
Woodside, New York, United States
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Descripción:
John Wiley & Sons , pp. xviii + 217 . Papeback. New.
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Relationship Marketing: Dialogue and Networks in the E-commerce Era
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Relationship Marketing: Dialogue and Networks in the E-commerce Era

de Richard J. Varey

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USA Edition
ISBN 10 / ISBN 13
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ROANOKE, Virginia, United States
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USA Edition . Brand New. Brand New Fast Delivery ! Delivery with In 7-14 working Day Only.
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