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Información de la editorial
Descripción de la solapa
Companies in general, and the most powerful ones in particular, tend to be insensitive to the business environment and often consider themselves to be invincible. This book argues against this irresponsible attitude. Underestimating the importance of stakeholders never pays off as companies such as Nike, Coca Cola, McDonalds, General Electric, Ford, and Exxon - just to name some recent and prominent victims - have all found to their cost.
Corporate Diplomacy focuses on the strategic choices that companies have to make in order to keep to their business agenda and retain credibility with their stakeholders and the world at large by managing conflict or by co-operation.
Based on a wealth of empirical studies, personal experience, and rigorous research, this book provides managers with an Early Awareness System that will alert them to any potential areas of conflict on the horizon. It has also developed a strategic approach and complementary toolkit to help companies deal responsibly and strategically with a fragmented, volatile, and sometimes hostile business environment.
This is not a book on crisis management; it is a book on preventing the crisis you don't want to manage.
Detalles
- Título Corporate Diplomacy
- Autor Steger
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 320
- Volúmenes 1
- Idioma ENG
- Editorial John Wiley & Sons, West Sussex, England
- Fecha de publicación 2003-01-06
- Ilustrado Sí
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780470848906 / 0470848901
- Peso 1.3 libras (0.59 kg)
- Dimensiones 9.28 x 6.34 x 0.9 pulgadas (23.57 x 16.10 x 2.29 cm)
- Library of Congress subjects Corporations - Public relations, Strategic planning
- Número de catálogo de la Librería del Congreso de EEUU 2003277485
- Dewey Decimal Code 658.405
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