Inicio Shift!: The Unfolding Internet - Hype, Hope and History de Edward Burman (ISBN: 9780470850787)

Foto de archivo: la portada puede ser diferente

Shift!: The Unfolding Internet - Hype, Hope and History Tapa blanda - 2003 - 1st Edición

Name: Shift! The Unfolding Internet - Hype, Hope and History
Price: 46.20 USD
Availability: InStock
Author: Edward Burman
ISBN: 9780470850787

de Edward Burman

Ver más ejemplares ↓

Información de la editorial

"Shift!" beschreibt eine fesselnde Geschichte ber die Internet-Revolution.

Mit einer klaren Botschaft: Die Revolution ist noch lange nicht vorbei - sie hat gerade erst begonnen.

Anhand einer Flle schillernder Beispiele - wie z.B. die Entdeckung der Relativittstheorie oder die Entschlsselung der DNA - wird die Entwicklung des Internet aus einer historischen Perspektive betrachtet.

Als damals bahnbrechende Technologien wie die Elektrizitt, das Automobil und das Telefon schlie lich in unseren Alltag integriert wurden, haben sie unser Leben nachhaltig verndert.

Ebenso wird es mit dem Internet sein. Es wird weit gr ere Auswirkungen auf unser Leben haben, als wir ahnen.

Dabei geht es u.a. um Fragen, wie "Wohin fhrt uns diese Entwicklung?", "Wann ist sie abgeschlossen?", und "Wie wird das Internet wohl Unternehmenswelt, Geschftsabwicklung und Kundenverhalten verndern?

Dieses nachdenklich stimmende Buch liefert Anworten auf diese und weitere Fragen rund um die Internet-Revolution.

Mit einem Ausblick auf die Zukunft der Internetwissenschaft und darauf, wie sie unser Leben verndern wird.

Descripción de la solapa

In this unique book Edward Burman argues that to date we have been unable to see the wood for the trees in Internet life. Undergoing a Shift! comparable to the introduction of electricity, the telephone or the motor car, our various attempts to make sense of it have led us down a series of blind alleys or 'pre-paradigms (most visibly the overvaluation of the dot com companies)  all apparently based on contemporary fact and built to last, but all ultimately damaging to popular belief in the new mediums potential. Unsure of the ground ahead, our steps have faltered, and in 2002 there is a tendency in companies to underestimate the impact of the Internet, as powerful as that in 1999 to overestimate it.

And yet, the author counters, see how far we have come! Already we take instant connection for granted, and the Internet is embedded deep in our personal and working lives. The problem, he explains, is that as we undergo a "Shift!" of this magnitude we are necessarily unable to see where we are going. Thus we persist with old terminology and models in the new paradigm. Companies continue to place 'tollbooths in a world designed to offer freedom of movement. People still see the Internet as the province of the young and gifted. There is not even widespread agreement as to what the Internet is supposed to do - what it is for.

Drawing on colourful vignettes from the scientific past to inform its vision of the technological and cultural future, "Shift!" looks ahead to a time when the public will indeed embrace the Internet as wholly as the electric light, the telephone and the car - when capability becomes usability and the benefits outweigh the costs for young and old alike; whennew ways of learning change education forever; when the Internet becomes so much a part of life as to be invisible. And when the "Shift!" is complete.

Detalles

Título Shift!: The Unfolding Internet - Hype, Hope and History
Autor Edward Burman
Encuadernación Tapa blanda
Número de edición 1st
Edición 1
Páginas 224
Volúmenes 1
Idioma ENG
Editorial Wiley, West Sussex, England
Fecha de publicación April 18, 2003
Features Bibliography, Index
ISBN 9780470850787 / 0470850787
Peso 0.77 libras (0.35 kg)
Dimensiones 8.4 x 6.86 x 0.68 pulgadas (21.34 x 17.42 x 1.73 cm)
Library of Congress subjects Internet in education, Internet - Social aspects
Número de catálogo de la Librería del Congreso de EEUU 2003276250
Dewey Decimal Code 004.678

Acerca del autor

Edward Burman is a Senior Partner of Ambrosetti, a leading Italian consultancy with a client list including major banks, manufacturing companies and public institutions. He runs the firm's e-Strategy practice and is a regular keynote speaker in both English and Italian. He sits on the boards of Ambrosetti Stern Stewart Italia, a wholly owned Ambrosetti company offering Stern Stewart services under licence in Italy, and Brainspark, a London-based venture capital company and business incubator. As a visiting lecturer he taught at the University of Kent from 1994 to 2000, and he is also a regular lecturer at Henley Management College. He is the author of eleven books on European historical and cultural issues.

Ir arriba↑