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Decision Analysis for Management Judgment
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Decision Analysis for Management Judgment Tapa blanda - 2004

de Paul Goodwin; George Wright

Información de la editorial

In an increasingly complex world, decision analysis plays a key role in helping managers gain a greater understanding of the situations they face. This updated classic offers unrivalled coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them, all presented and explained in a clear, straightforward manner. The Third Edition is extensively updated and reflects new developments such as 'fast and frugal heuristics' and "structured risk management." A new website will offer links, additional exercises and case studies, and downloadable Excel spreadsheets.

Detalles

  • Título Decision Analysis for Management Judgment
  • Autor Paul Goodwin; George Wright
  • Encuadernación Tapa blanda
  • Edición 3rd Edition
  • Páginas 477
  • Volúmenes 1
  • Idioma ENG
  • Editorial John Wiley & Sons, Chichester, UK
  • Fecha de publicación March 1, 2004
  • Ilustrado Sí
  • ISBN 9780470861080 / 0470861088
  • Peso 1.83 libras (0.83 kg)
  • Dimensiones 9.76 x 6.42 x 1.07 pulgadas (24.79 x 16.31 x 2.72 cm)
  • Library of Congress subjects Decision making
  • Número de catálogo de la Librería del Congreso de EEUU 2003064171
  • Dewey Decimal Code 658.403

Acerca del autor

Paul Goodwin is Senior Lecturer in Management Science in the Management School at the University of Bath. His research interests focus on the role of management judgment in forecasting and decision-making, and he has published in key journals in the field. He is an Associate Editor of the International Journal of Forecasting and a member of the editorial board of the Journal of Behavioral Decision Making. He has consulted with firms such as British Telecom and South Western Electricity.

George Wright is a psychologist with an interest in the role and validity of judgment in decision making and forecasting. He is especially interested in the use of management science- and behaviorally-based methods to improve decision-making. He has published in key journals, and is the Editor of the Journal of Behavioral Decision Making. He has consulted with firms such as IBM, ICL, NEC, Petronas, Jordan Ministry of Planning, and the Scottish Football Association.

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