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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Tapa dura - 1999 - 1st Edición
de Adam Morgan
Detalles
- Título Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Autor Adam Morgan
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 304
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, New York
- Fecha de publicación 1999-01
- Ilustrado Sí
- ISBN 9780471242093 / 0471242098
- Peso 1.09 libras (0.49 kg)
- Dimensiones 9.4 x 6.26 x 1.03 pulgadas (23.88 x 15.90 x 2.62 cm)
- Library of Congress subjects New products, Brand name products - Management
- Número de catálogo de la Librería del Congreso de EEUU 98028267
- Dewey Decimal Code 658.827
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