Global Strategy and the Organization Tapa blanda - 2003
de Anil K. Gupta; Vijay Govindarajan
Descripción de contraportada
A STRATEGIC FRAMEWORK FOR GLOBAL DOMINANCE
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting.
In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:
- Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
- Convert global presence into global competitive advantage
- Cultivate a global mindset
- Strive to reinvent the rules of the global game
Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.
Detalles
- Título Global Strategy and the Organization
- Autor Anil K. Gupta; Vijay Govindarajan
- Encuadernación Tapa blanda
- Edición 1st edition
- Páginas 224
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, New York
- Fecha de publicación 2003-04-25
- Ilustrado Sí
- ISBN 9780471250296 / 0471250295
- Peso 0.65 libras (0.29 kg)
- Dimensiones 8.98 x 6.02 x 0.41 pulgadas (22.81 x 15.29 x 1.04 cm)
- Library of Congress subjects Globalization - Economic aspects, Organizational effectiveness
- Número de catálogo de la Librería del Congreso de EEUU 2003277947
- Dewey Decimal Code 658
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