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CEO Capital
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CEO Capital Tapa dura - 2002

de Gaines-Ros

Información de la editorial

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.

In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure.

CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.

About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

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Detalles

  • Título CEO Capital
  • Autor Gaines-Ros
  • Encuadernación Tapa dura
  • Edición First Edition
  • Páginas 288
  • Volúmenes 1
  • Idioma ENG
  • Editorial John Wiley & Sons, Somerset, New Jersey, U.S.A.
  • Fecha de publicación December 20, 2002
  • Ilustrado Sí
  • ISBN 9780471268079 / 0471268070
  • Peso 1.25 libras (0.57 kg)
  • Dimensiones 8.82 x 6.76 x 0.98 pulgadas (22.40 x 17.17 x 2.49 cm)
  • Library of Congress subjects Corporate image, Executive ability
  • Número de catálogo de la Librería del Congreso de EEUU 2003544926
  • Dewey Decimal Code 658.409

Acerca del autor

Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine's director of communications and marketing.
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Wiley, 2002-12-20. 1. Hardcover. As New/As New. 9x6x1. Like new with dust cover unclipped priceListing Includes Books Image . Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping.Media will not show updates in mail confirmation till reaches continental U.S. FOR International orders under 5 lbs please use asendia for the cheapest rates worldwide!
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John Wiley & Sons. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/30/2003
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