Comprehensive Intellectual Capital Management Tapa dura - 2003

Descripción de la solapa

Companies employ a variety of strategies in order to best leverage their institutional brainpower. Knowledge Management (KM) essentially relates to the creation and codification of knowledge within an organization. Intellectual Property Management (IPM) then seeks to maximize this value in the marketplace. Innovation Management (IM) offers a third, intermediary approach that attempts to link and reinforce the previous two. Yet these three subdisiplines are based on strategies that overlap and diverge on countless issues, and an organization that tries to employ all at once will lose its strategic focus. Comprehensive Intellectual Capital Management presents an inclusive approach for the total strategic management of an organization's intellectual capital throughout the entire enterprise and at every stage of development of the intellectual capital.

The Comprehensive Intellectual Capital Management (CICM(TM)) approach overcomes the limitation of any one discipline in the field of Intellectual Capital Management, taking advantage of what each discipline has to offer in creating and sustaining an organization's competitive advantage. Author Nermien Al-Ali explains the fundamentals, practices, and models of intellectual capital management, providing a business-oriented, critical review of the tools and procedures that are available today. Her reader-friendly approach makes CICM accessible to a broad business audience. Part I explains the relationship between intellectual capital and market value, business growth, stock price, and overall competitive performance. Part II explains how the various intellectual capital management approaches and strategies function and overlap, and Part III presents a step-by-step application of practical techniques, processes, and strategies for managing intellectual capital using the CICM model. This forward-thinking study also:

• Includes a diagnostic tool that CEOs and other leaders of organizations can use to assess their position on the continuum of intellectual capital management, helping them define and leverage their competitive advantage
• Provides real-life examples, including extensive case studies of Dow Chemical and Skandia
• Offers checklists for the three main processes of intellectual capital management: knowledge, innovation, and intellectual property management
• Includes two appendices that bring the general reader up to speed in relation to business management concepts and intellectual property law

Comprehensive Intellectual Capital Management provides IP lawyers, business leaders, CEOs, and strategic managers the tools they need to successfully negotiate the shifting intellectual capital landscape.