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Resumen
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." --Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." --Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." --Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." --Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." --Ronald W. Dollens, President, Guidant Corporation
Detalles
- Título Kellogg on Marketing
- Autor Dawn Iacobucci
- Encuadernación Tapa dura
- Edición 1st edition
- Páginas 448
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, Somerset, New Jersey, U.S.A.
- Fecha de publicación January 15, 2000
- Ilustrado Sí
- ISBN 9780471353997 / 047135399X
- Peso 1.69 libras (0.77 kg)
- Dimensiones 9.32 x 6.36 x 1.43 pulgadas (23.67 x 16.15 x 3.63 cm)
- Library of Congress subjects Marketing
- Número de catálogo de la Librería del Congreso de EEUU 00049928
- Dewey Decimal Code 658.8
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Kellogg on Marketing
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Kellogg on Marketing
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Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Kellogg on Marketing
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Kellogg on Marketing
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Wiley, 2000. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Wiley, 1/15/2000 12:00:01 A. hardcover. Very Good. 1.4000 in x 8.8000 in x 6.4000 in. Hardback with dust jacket. Dust jacket is in good condition. Cover edges and corners in good shape. Spine is tight. Pages are clean, no markings, notes or stains. Ships from Friends bookstore to benefit Beaverton (Oregon) library.
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Kellogg on Marketing
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