Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Tapa blanda - 2004

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

Detalles

• Título Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
• Autor Michael J. Berry; Gordon S. Linoff
• Encuadernación Tapa blanda
• Edición International ed
• Páginas 643
• Volúmenes 1
• Idioma ENG
• Editorial John Wiley & Sons, Somerset, New Jersey, U.S.A.
• Fecha de publicación April 9, 2004
• Ilustrado Sí
• ISBN 9780471470649 / 0471470643
• Peso 2.17 libras (0.98 kg)
• Dimensiones 9.24 x 7.46 x 1.4 pulgadas (23.47 x 18.95 x 3.56 cm)
• Library of Congress subjects Data mining, Business - Data processing
• Número de catálogo de la Librería del Congreso de EEUU 2003026693
• Dewey Decimal Code 658.802