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Designing Brand Identity: A Complete Guide to Creating, Building, and
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Tapa dura - 2006 - 2nd Edición

de Alina Wheeler

Información de la editorial

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Detalles

  • Título Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
  • Autor Alina Wheeler
  • Encuadernación Tapa dura
  • Número de edición 2nd
  • Edición 2
  • Páginas 280
  • Volúmenes 1
  • Idioma ENG
  • Editorial John Wiley & Sons, Etobicoke, ON, Canada
  • Fecha de publicación 2006-03
  • Ilustrado Sí
  • ISBN 9780471746843 / 0471746843
  • Peso 2.51 libras (1.14 kg)
  • Dimensiones 11.16 x 8.46 x 0.83 pulgadas (28.35 x 21.49 x 2.11 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products
  • Número de catálogo de la Librería del Congreso de EEUU 2005056961
  • Dewey Decimal Code 658.827

Acerca del autor

Alina Wheeler applies a dynamic process to help enterprises express their brands. Her clients include entrepreneurial companies and foundations whose leaders embrace the future. Wheeler collaborates with strategists, designers, and managers, seizing every opportunity to build brands and provide compelling customer experiences.
Wheeler speaks frequently to management and creative teams in companies, as well as to business and design students at universities. She introduces branding fundamentals, identifies brand trends, and connects their relationship to innovation and business.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

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Wiley, 2006-03-10. hardcover. Good. 8x0x11.
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

de Alina Wheeler

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Descripción:
Wiley & Sons, Incorporated, John, 2006. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

de Alina Wheeler

  • Usado
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  • Tapa dura
Estado
Usado - Good
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780471746843 / 0471746843
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ThriftBooks
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Wiley & Sons, Incorporated, John, 2006. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

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UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

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Wiley. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

de Wheeler, Alina

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ISBN 10 / ISBN 13
9780471746843 / 0471746843
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Wiley. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

de Wheeler, Alina

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Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

de Wheeler, Alina

  • Usado
Estado
Used - Good
ISBN 10 / ISBN 13
9780471746843 / 0471746843
Cantidad disponible
2
Librería
Better World Books
Mishawaka, Indiana, United States
Puntuación del vendedor:
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Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

de Alina Wheeler

  • Usado
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ISBN 10 / ISBN 13
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Wiley, March 2006. Hardcover . Used - Very Good. Light edge and cover wear with unmarked pages. Domestic orders shipped with USPS tracking numbers.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

de Alina Wheeler

  • Usado
  • good
  • Tapa dura
Estado
Usado - Good
Encuadernación
Hardcover
ISBN 10 / ISBN 13
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Descripción:
Wiley, 2006-03-10. Hardcover. Good.
Precio
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Envío gratuito a USA
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