Macroeconomic Uncertainty: International Risks and Opportunities for the Corporation Tapa blanda - 1988

Información de la editorial

Macroeconomic Uncertainty International Risks and Opportunities for the Corporation L. Oxelheim, Scandinavian Institute for Foreign Exchange Research and C. Wihlborg, University of Southern California, Los Angeles All corporate bodies are exposed to economic risks over which they have little or no control. Studies of macroeconomics have highlighted areas which threaten corporations, but until now no book has developed a comprehensive and consistent approach for managers faced with the problems of measuring and managing risks. In Macroeconomic Uncertainty, fluctuations in exchange rates, inflation rates, interest rates, relative prices among commodities as well as changes in different markets' 'rules of the game' are analysed in terms of how they may affect a company's profitability. Disturbances which may result from monetary or fiscal policy shifts, or from non-policy factors, are evaluated. Both domestic and international macroeconomic disturbances are approached with a view to developing a management strategy consistent with shareholders' objectives to implement a successful programme by identifying an adequate trade-off between risks and opportunities. This highly readable book will provide senior managers and executives with a method for arriving at a strategy to deal effectively with macroeconomic uncertainty.