Encompassing Culture: A Tool to Manage Strategic Relationships Tapa dura - 1996

Wendy Hall has had extensive experience within the field of strategic management throughout Europe and America. Born in Pittsburgh, USA, she pursued undergraduate studies at Michigan State University in Health Economics and International Business. She moved to Europe in 1985, first to the Netherlands, then to France, Belgium, Switzerland and returning to the Netherlands in 1988, having worked on a number of projects. She attained a graduate degree in health economics at the University of Geneva Medical School and worked for a short while on a strategy project for the World Health Organization in Geneva. She then attended Nijenrode University of International Business in the Netherlands where she completed her international MBA and Drs degree. Her master's thesis won the Hewlett-Packard and the Society of Strategic Policymaking Strategy Prize in 1989. Since 1989 the author has worked full time at KLM Royal Dutch Airlines in Corporate Strategy and Planning working on international alliances, mergers, and acquisitions. Wendy Hall has recently obtained her PhD and is now advising companies and nations on improving the management of their strategic relationships.