Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor Tapa blanda - 1995
de Fred Lager
In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.
Primera línea
Ben Cohen and Jerry Greenfield were the two slowest, chubbiest kids in their seventh-grade gym class, and they were lagging far behind the pack of runners up ahead on the gravelly oval track out behind Merrick Avenue Junior High School.
Descripción de la solapa
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
Detalles
- Título Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
- Autor Fred Lager
- Encuadernación Tapa blanda
- Edición 1st Edition
- Páginas 272
- Volúmenes 1
- Idioma ENG
- Editorial Crown Currency, New York
- Fecha de publicación May 16, 1995
- Features Index, Table of Contents
- ISBN 9780517883709 / 0517883708
- Peso 0.9 libras (0.41 kg)
- Dimensiones 9.01 x 5.97 x 0.72 pulgadas (22.89 x 15.16 x 1.83 cm)
- Número de catálogo de la Librería del Congreso de EEUU 93-39176
- Dewey Decimal Code 338.7
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A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a multimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.