Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage Tapa blanda - 2010 - 1st Edición

Cambridge University Press , 2011 xiii, 348 pp. "The how and why of creating value and competitive advantage through corporate social action." Rear cover lightly creased. A bright clean copy.

Cambridge University Press, 2010. Paperback. Very Good. Texte Français. Couverture Souple. État D'usage: Comme Neuf. Can Good-Will Be Good Business? Firms Are Increasingly Called Upon To Address Matters Such As Poverty And Human Rights Violations. The Demand For Corporate Social Responsibility (Csr) Is Directed Mainly At Top Management In Multinational Corporations Who Are Reminded That, In Addition To Helping To Make The World A Better Place, Their Commitment To Social Action Will Be Rewarded By Lasting Customer Loyalty And Profits. But Is It True That Firms That Engage In Social Action Will Be Rewarded With A Good Name, Competitive Advantage, Superior Profits And Corporate Sustainability? What If It Is True For Some Firms And Not For Others? This Book Addresses These And Other Questions By Explaining The How And Why Of Creating Value And Competitive Advantage Through Corporate Social Action. It Shows How And When Firms Can Develop Successful Corporate Social Strategies That… Leer más

Cambridge University Press, 2010-11-11. Paperback. New. 2.0051 22.1827 15.1777.

Cambridge University Press, 2010-11-11. Paperback. Very Good. 2.0051 22.1827 15.1777.

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of crea

Cambridge Univ Pr, 2010. Paperback. New. 1st edition. 368 pages. 9.00x6.00x0.75 inches.

Paperback / softback. New. Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.