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Global Brands: The Evolution of Multinationals in Alcoholic Beverages
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Global Brands: The Evolution of Multinationals in Alcoholic Beverages Tapa dura - 2007

de Teresa Da Lopes


Información de la editorial

Includes bibliographical references and index.

Detalles

  • Título Global Brands: The Evolution of Multinationals in Alcoholic Beverages
  • Autor Teresa Da Lopes
  • Encuadernación Tapa dura
  • Páginas 326
  • Volúmenes 1
  • Idioma ENG
  • Editorial Cambridge University Press, New York, NY
  • Fecha de publicación October 31, 2007
  • Ilustrado
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780521833974 / 0521833973
  • Peso 1.54 libras (0.70 kg)
  • Dimensiones 9.16 x 6.36 x 1 pulgadas (23.27 x 16.15 x 2.54 cm)
  • Temas
    • Chronological Period: 20th Century
  • Library of Congress subjects International business enterprises, Brand name products
  • Número de catálogo de la Librería del Congreso de EEUU 2006101720
  • Dewey Decimal Code 338.887
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Hardback. New. Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
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