Big Data Trade paper - 2014
de Mayer-Schonberger, Viktor; Kenneth Cukier
A revelatory exploration of emerging trends in “big data”—our newfound ability to gather and interpret vast amounts of information—and the revolutionary effects these developments are producing in business, science, and society at large.
Resumen
In Big Data, Schönberger and Cukier show why the accumulation and analysis of vast amounts of data is the next big thing, a development on par with the creation of the internet itself with the potential to revolutionize economics, science, culture, and the very way we think. It also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.
Big Data is the first big book about this earth-shaking subject, two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.
Descripción de contraportada
Financial Times Business Book of the Year Finalist
Illuminating and very timely . . . a fascinating and sometimes alarming survey of big data s growing effect on just about everything: business, government, science and medicine, privacy, and even on the way we think. New York Times
It seems like big data is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven t even done yet, based on big data s ability to predict our future behavior. What we have already seen is just the tip of the iceberg.
Big Data is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.
An optimistic and practical look at the Big Data revolution just the thing to get your head around the big changes already underway and the bigger changes to come. Cory Doctorow, boingboing.com
[AU PHOTO] VIKTOR MAYER-SCHONBERGER is Professor of Internet Governance and Regulation at the Oxford Internet Institute, Oxford University. A widely recognized authority on big data, he is the author of over a hundred articles and eight books, of which the most recent is Delete: The Virtue of Forgetting in the Digital Age.
[AU PHOTO] KENNETH CUKIER is the Data Editor of the Economist and a prominent commentator on developments in big data. His writings on business and economics have appeared in Foreign Affairs, the New York Times, the Financial Times, and elsewhere.
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Detalles
- Título Big Data
- Autor Mayer-Schonberger, Viktor; Kenneth Cukier
- Encuadernación Trade Paper
- Edición Reprint
- Páginas 252
- Idioma EN
- Editorial Houghton Mifflin Harcourt
- Fecha de publicación 2014-03-04
- Features Bibliography, Index, Table of Contents
- ISBN 9780544227750
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