Corporate DNA: Using Organizational Memory to Improve Poor Decision-Making Tapa dura - 2006

Arnold Kransdorff is the innovator of the business concepts known as 'corporate amnesia' and 'experienced-based management'. His book on the former, Corporate Amnesia, published by Butterworth Heinemann, was short listed for the MCA Management Book of the Year prize in 1999. A former financial analyst and industrial commentator for the Financial Times, he has won several national and international awards for his work in management, among them 'Industrial Feature Writer of the Year (1981)'. Arnold is a Visiting Fellow at the University of Nottingham Business School and a guest lecturer at many UK and overseas business schools. Arnold is also a member of the Association of Business Historians, The European Business History Association and the Business History Conference. He runs London-based group Pencorp, a knowledge management consultancy and leaders in the use of oral debriefing for management development, succession planning and post-implementation reviews. Websites: www.pencorp.co.uk and www.corporate-amnesia.com