Descripción:
Deer Creek Publishing. Used - Good. Used book that is in clean, average condition without any missing pages.
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Resumen
Media Flight Plan was developed in response to the need for affordable
media planning simulations in the university classroom. Professional level
media planning software ranges in price from hundreds to thousands of
dollars. Media Flight Plan, including both the textbook and the online
simulation, sells at or below the average price of a used textbook. MFP
provides university students' access to not only realistic simulations of
planning software, but also includes access to professional syndicated data
like MRI, SRDS, Nielsen data, (all by permission) and other syndicated
sources that only large corporations and agencies can afford. Besides the
online software simulation, the text includes eight chapters that cover
basics like basic math models involved in media buying/planning, and
exercises that cover calculation of audience ratings, media share, reach
and frequency, and gross rating points. Case studies are included for
actual Fortune 500 clients. All cases require students to interpret and
apply professional syndicated data and employ the basic methods for writing
marketing driven media plans. Both authors, Dennis Martin and Dale Coons,
have professional ad agency experience. Coons is executive vice president
in a major agency where he directs research, media planning and client
development. He is among the most sought-after experts in the field of
advertising research. Martin worked on national brands as a copywriter and
creative director and co-authored Strategic Advertising Campaigns, a
national best-seller for Advertising Age's publishing division. Earning his
Ph.D. at University of Illinois, he achieved national and international
recognition as a professor of marketing communications.
Detalles
- Título Media Flight Plan
- Autor Dennis G Martin
- Encuadernación unknown
- Edición [ Edition: Seven
- Editorial Deer Creek Publishing
- Fecha de publicación 2014-01
- ISBN 9780615988283
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Media Flight Plan
de Coons, Robert D., Martin, Dennis G
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- ISBN 10 / ISBN 13
- 9780615988283 / 0615988288
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Mishawaka, Indiana, United States
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Media Flight Plan
de Robert D. Coons; Dennis G. Martin
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Seattle, Washington, United States
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Descripción:
Deer Creek Publishing, 2014. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Frederick, Maryland, United States
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Descripción:
Deer Creek Publishing. Used - Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Media Flight Plan
de Dennis G Martin
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Apollo Beach, Florida, United States
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Descripción:
Deer Creek Publishing, 2014-01-01. 7th. Paperback. Good. Ships Out Tomorrow!
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Media Flight Plan
de Martin, Dennis G.
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- 9780615988283 / 0615988288
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Grandview Heights, Ohio, United States
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Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
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Media Flight Plan
de Martin, Dennis G.
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- very good
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- 1
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Grandview Heights, Ohio, United States
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EUR 13.38EUR 3.31 enviando a USA
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Very Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Precio
EUR 13.38
EUR 3.31
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Media Flight Plan
de Martin, Dennis G.
- Usado
- good
- Estado
- Usado - Good
- ISBN 10 / ISBN 13
- 9780615988283 / 0615988288
- Cantidad disponible
- 3
- Librería
-
Grandview Heights, Ohio, United States
- Precio
-
EUR 13.38EUR 3.31 enviando a USA
Mostrar detalles
Descripción:
Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Precio
EUR 13.38
EUR 3.31
enviando a USA