Radio, Television and Modern Life Tapa dura - 1996 - 1st Edición
de Paddy Scannell
Descripción de contraportada
Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analyzing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. Thus, this "sympathetic" relationship forms the basis of engagement. What the author does here is to create a genuine meeting of communication theory with mass media studies and history of the media, applying theory to a series of historically-grounded case studies in such a way as to facilitate students' understanding. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.
Detalles
- Título Radio, Television and Modern Life
- Autor Paddy Scannell
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 208
- Volúmenes 1
- Idioma ENG
- Editorial Wiley-Blackwell
- Fecha de publicación 1996-12-01
- Ilustrado Sí
- Features Bibliography, Illustrated
- ISBN 9780631198741 / 0631198741
- Peso 1.02 libras (0.46 kg)
- Dimensiones 9.21 x 6.14 x 0.5 pulgadas (23.39 x 15.60 x 1.27 cm)
- Library of Congress subjects Mass media - Philosophy, Broadcasting - History
- Número de catálogo de la Librería del Congreso de EEUU 96013393
- Dewey Decimal Code 302.230
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Radio, Television and Modern Life
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Radio, Television and Modern Life
de Paddy Scannell
- Nuevo
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- Hardcover
- ISBN 10 / ISBN 13
- 9780631198741 / 0631198741
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