The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells Tapa blanda - 2003 - 2nd Edición
de Robert W. Bly
Primera línea
Descripción de contraportada
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:
- Websites
- Home pages
- Internet direct mail
- Banner ads
- Landing pages
- E-zines
- Web-based documents
- And more!
Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
Detalles
- Título The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
- Autor Robert W. Bly
- Encuadernación Tapa blanda
- Número de edición 2nd
- Edición 2
- Páginas 336
- Volúmenes 1
- Idioma ENG
- Editorial McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
- Fecha de publicación 2003-02-20
- ISBN 9780658020995 / 0658020994
- Peso 1.02 libras (0.46 kg)
- Dimensiones 9.06 x 6.1 x 0.76 pulgadas (23.01 x 15.49 x 1.93 cm)
- Número de catálogo de la Librería del Congreso de EEUU 2001044467
- Dewey Decimal Code 659
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The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
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