Paul Rand Tapa dura - 1999

Phaidon Press Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

London: Phaidon, 1999. Hardcover. G+ ex-museum library copy with stamps and a barcode sticker, light bumping and corner/edge wear, missing dust jacket.. Orange boards with black and orange stamped lettering. 255 pp. Color and BW illustrations. "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.

Phaidon Inc Ltd, 1999. First Edition . Hardcover. Near Fine/Near Fine. 255 pp., profusely illustrated, chronology, bibliography, endnotes and index. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's… Leer más

Phaidon Inc Ltd. Hardcover. New. New. In shrink wrap. Looks like an interesting title!