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1001 Ideas to Create Retail Excitement: (Revised & Updated) Tapa blanda - 2003
de Edgar A. Falk
In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment.
Resumen
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
Primera línea
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail.
Descripción de contraportada
Here is a storehouse of practical suggestions that show small-to medium-sized retailers how to attract new customers.. and keep them coming back.
Detalles
- Título 1001 Ideas to Create Retail Excitement: (Revised & Updated)
- Autor Edgar A. Falk
- Encuadernación Tapa blanda
- Edición Revised
- Páginas 320
- Volúmenes 1
- Idioma ENG
- Editorial Penguin Publishing Group, E Rutherford, New Jersey, U.S.A.
- Fecha de publicación 2003-09-30
- Features Index
- ISBN 9780735203433 / 0735203431
- Peso 0.8 libras (0.36 kg)
- Dimensiones 8.9 x 5.9 x 1.1 pulgadas (22.61 x 14.99 x 2.79 cm)
- Época de 18 a UP años
- Cursos 13 - UP
- Library of Congress subjects Marketing, Sales promotion
- Número de catálogo de la Librería del Congreso de EEUU 2003050680
- Dewey Decimal Code 658.82
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de Falk, Edgar A
- Usado
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