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All about Them: Grow Your Business by Focusing on Others Tapa dura - 2016

Name: All about Them: Grow Your Business by Focusing on Others
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Author: Turkel, Bruce
ISBN: 9780738219202

de Bruce Turkel; Foreword by Bob Burg

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Información de la editorial

The best companies and most successful salespeople live by a three-word mantra--all about them--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

Detalles

Título All about Them: Grow Your Business by Focusing on Others
Autor Bruce Turkel; Foreword by Bob Burg
Encuadernación Tapa dura
Páginas 312
Volúmenes 1
Idioma ENG
Editorial Da Capo Lifelong Books
Fecha de publicación 2016-09
ISBN 9780738219202 / 0738219207
Peso 0.95 libras (0.43 kg)
Dimensiones 8.3 x 5.6 x 1.2 pulgadas (21.08 x 14.22 x 3.05 cm)
Library of Congress subjects Business, Business - Growth
Dewey Decimal Code 650.1

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Acerca del autor

In 1983, Bruce Turkel founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing, and advertising expert on CNN, ABC, CBS and NPR. He's authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He's also been featured in Fast Company, the New York Times, Communication Arts, Fortune, and AdWeek. www.bruceturkel.com

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All about Them: Grow Your Business by Focusing on Others

de Turkel, Bruce

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ISBN 10 / ISBN 13

9780738219202 / 0738219207

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Da Capo Lifelong Books. Used - Good. . good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.

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All about Them: Grow Your Business by Focusing on Others

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All about Them : Grow Your Business by Focusing on Others

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Hachette Books, 2016. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

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All about Them : Grow Your Business by Focusing on Others

de Bob Burg; Bruce Turkel

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Da Capo Press, Incorporated, 2016. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

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All about Them : Grow Your Business by Focusing on Others

de Turkel, Bruce

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ISBN 10 / ISBN 13

9780738219202 / 0738219207

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Hachette Books. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.