Adland: A Global History of Advertising Tapa dura - 2007

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Detalles

• Título Adland: A Global History of Advertising
• Autor Mark Tungate
• Encuadernación Tapa dura
• Edición INTERNATIONAL ED
• Páginas 278
• Volúmenes 1
• Idioma ENG
• Editorial Kogan Page, London
• Fecha de publicación August 1, 2007
• Ilustrado Sí
• ISBN 9780749448370 / 0749448377
• Peso 1.45 libras (0.66 kg)
• Dimensiones 9.42 x 6.58 x 1.36 pulgadas (23.93 x 16.71 x 3.45 cm)
• Library of Congress subjects Advertising - History
• Número de catálogo de la Librería del Congreso de EEUU 2007016432
• Dewey Decimal Code 659.109