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Evaluating Public Relations: A Guide to Planning, Research and Measurement
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Evaluating Public Relations: A Guide to Planning, Research and Measurement Tapa blanda - 2014

de Tom Watson; Paul Noble

Información de la editorial

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Detalles

  • Título Evaluating Public Relations: A Guide to Planning, Research and Measurement
  • Autor Tom Watson; Paul Noble
  • Encuadernación Tapa blanda
  • Edición Paperback
  • Páginas 208
  • Volúmenes 1
  • Idioma ENG
  • Editorial Kogan Page
  • Fecha de publicación 2014-06-24
  • ISBN 9780749468897 / 0749468890
  • Peso 0.65 libras (0.29 kg)
  • Dimensiones 9.1 x 6.1 x 0.6 pulgadas (23.11 x 15.49 x 1.52 cm)

Acerca del autor

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.
Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

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Kogan Page, 2014. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749468897
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Evaluating Public Relations: A Guide to Planning, Research and Measurement
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Evaluating Public Relations: A Guide to Planning, Research and Measurement

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Kogan Page, 2014. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749468897
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EUR 15.08 enviando a USA
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Kogan Page Ltd, 2014. Paperback. New. 3rd edition. 256 pages. 9.25x6.25x0.50 inches.
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Evaluating Public Relations – A Guide to Planning, Research and Measurement

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