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Relationship Marketing
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Relationship Marketing Tapa blanda - 2002

de Martin Christopher; Adrian Payne; David Ballantyne

Información de la editorial

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Primera línea

The widespread adoption of the marketing concept by organisations is a relatively recent event.

Detalles

  • Título Relationship Marketing
  • Autor Martin Christopher; Adrian Payne; David Ballantyne
  • Encuadernación Tapa blanda
  • Edición 2nd
  • Páginas 264
  • Volúmenes 1
  • Idioma ENG
  • Editorial Routledge, USA
  • Fecha de publicación 2002-10-30
  • Features Bibliography, Index
  • ISBN 9780750648394 / 0750648392
  • Peso 0.9 libras (0.41 kg)
  • Dimensiones 9.4 x 6.16 x 0.6 pulgadas (23.88 x 15.65 x 1.52 cm)
  • Library of Congress subjects Relationship marketing
  • Número de catálogo de la Librería del Congreso de EEUU 2005362836
  • Dewey Decimal Code 658.8

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Martin Christopher, Adrian Payne, David Ballantyne
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

de Christopher, Martin

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Usado - Muy bueno
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Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Very Good.
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Relationship Marketing: Creating Stakeholder Value
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Relationship Marketing: Creating Stakeholder Value

de Christopher, M. et al.

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Encuadernación
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
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Lincoln, Lincolnshire, United Kingdom
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Descripción:
Butterworth-Heinemann, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750648394
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Relationship Marketing (Chartered Institute of Marketing (Paperback))
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Relationship Marketing (Chartered Institute of Marketing (Paperback))

de Christopher, Martin

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ISBN 10 / ISBN 13
9780750648394 / 0750648392
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Waltham Abbey, Essex, United Kingdom
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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

de Christopher, Martin, Payne, Adrian, Ballantyne, David

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ISBN 10 / ISBN 13
9780750648394 / 0750648392
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Waltham Abbey, Essex, United Kingdom
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Descripción:
Butterworth-Heinemann. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Precio
EUR 3.88
EUR 10.69 enviando a USA
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

de Martin Christopher, Adrian Payne, David Ballantyne

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Estado
Used; Very Good
Encuadernación
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
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London, Greater London, United Kingdom
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Butterworth-Heinemann, 10/30/2002. Paperback. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Relationship Marketing
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Relationship Marketing

de Martin Christopher

  • Usado
  • Muy bueno
  • Tapa blanda
Estado
Usado - Muy bueno
Encuadernación
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
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1
Librería
Morangis, France
Puntuación del vendedor:
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Descripción:
Routledge, 2002. Paperback. Very Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Relationship Marketing
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Relationship Marketing

de Payne, Adrian, Ballantyne, David, Christopher, Martin

  • Usado
Estado
Used - Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Cantidad disponible
2
Librería
Dunfermline, Fife, United Kingdom
Puntuación del vendedor:
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Descripción:
Routledge. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Precio
EUR 4.72
EUR 9.42 enviando a USA
Relationship Marketing
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Relationship Marketing

de Payne, Adrian, Ballantyne, David, Christopher, Martin

  • Usado
Estado
Used - Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Cantidad disponible
1
Librería
Dunfermline, Fife, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 4.72
EUR 9.42 enviando a USA

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Descripción:
Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Precio
EUR 4.72
EUR 9.42 enviando a USA
Relationship Marketing
Foto de archivo: la portada puede ser diferente

Relationship Marketing

de Payne, Adrian, Ballantyne, David, Christopher, Martin

  • Usado
Estado
Used - Very Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Cantidad disponible
1
Librería
Mishawaka, Indiana, United States
Puntuación del vendedor:
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Precio
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Envío gratuito a USA

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Descripción:
Routledge. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Precio
EUR 6.79
Envío gratuito a USA
Relationship Marketing (Chartered Institute of Marketing (Paperback))
Foto de archivo: la portada puede ser diferente

Relationship Marketing (Chartered Institute of Marketing (Paperback))

de Martin Christopher

  • Usado
  • Aceptable
Estado
Usado - Aceptable
ISBN 10 / ISBN 13
9780750648394 / 0750648392
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Librería
Artesia, California, United States
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Descripción:
Acceptable. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible.
Precio
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EUR 2.83 enviando a USA