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Film Marketing
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Film Marketing Tapa blanda - 2009 - 1st Edición

de Finola Kerrigan

Información de la editorial

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.

Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong.

Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student.

To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.

Detalles

  • Título Film Marketing
  • Autor Finola Kerrigan
  • Encuadernación Tapa blanda
  • Número de edición 1st
  • Edición 1
  • Páginas 265
  • Volúmenes 1
  • Idioma ENG
  • Editorial Butterworth-Heinemann, Oxford
  • Fecha de publicación 2009-10
  • Ilustrado Sí
  • ISBN 9780750686839 / 0750686839
  • Peso 1.2 libras (0.54 kg)
  • Dimensiones 9.5 x 7.4 x 0.7 pulgadas (24.13 x 18.80 x 1.78 cm)
  • Dewey Decimal Code 791.430
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Film Marketing
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Film Marketing

de Kerrigan, Finola

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ISBN 10 / ISBN 13
9780750686839 / 0750686839
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Routledge. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Film Marketing
Foto de archivo: la portada puede ser diferente

Film Marketing

de Kerrigan, F.

  • Usado
  • Tapa blanda
Estado
Usado
Encuadernación
Paperback
ISBN 10 / ISBN 13
9780750686839 / 0750686839
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1
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Elsevier, 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750686839
Precio
EUR 10.88
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Film Marketing

Film Marketing

de Finola Kerrigan

  • Usado
  • Tapa blanda
  • First
Estado
Usado - Very Good Condition
Edición
First Edition
Encuadernación
Paperback
ISBN 10 / ISBN 13
9780750686839 / 0750686839
Cantidad disponible
1
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Mr Pickwick's Fine Old Books
Katoomba, New South Wales, Australia
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Descripción:
Butterworth-Heinemann, 2010. First Edition. Softcover (Stiff Card). Very Good Condition/No Dust Jacket. Size: Quarto. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Film, Radio & Television; Business, Finance & Marketing. ISBN: . ISBN/EAN: 9780750686839. All our pictures shown here are of the actual item, not stock photos. Inventory No: 23418. . 9780750686839
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