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Building the Brand Driven Business: Operationalize Your Brand to Drive
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Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth Tapa dura - 2002 - 1st Edición

de Scott M. Davis; Michael Dunn; Foreword by David A. Aaker


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Detalles

  • Título Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth
  • Autor Scott M. Davis; Michael Dunn; Foreword by David A. Aaker
  • Encuadernación Tapa dura
  • Número de edición 1st
  • Edición 1
  • Páginas 320
  • Volúmenes 1
  • Idioma ENG
  • Editorial Jossey-Bass, San Francisco, California, U.S.A.
  • Fecha de publicación September 17, 2002
  • Ilustrado
  • ISBN 9780787962555 / 0787962554
  • Peso 1.14 libras (0.52 kg)
  • Dimensiones 9.31 x 6.3 x 1.02 pulgadas (23.65 x 16.00 x 2.59 cm)
  • Library of Congress subjects Brand name products, Product management
  • Número de catálogo de la Librería del Congreso de EEUU 2002008567
  • Dewey Decimal Code 658.827

Acerca del autor

Scott M. Davis is a managing partner at the Chicago office of Prophet, and a former marketing and distribution manager at Procter and Gamble. He is an adjunct professor at Northwestern University's Kellogg School of Management, a contributing editor to Brandweek, and an editorial board member of the Journal of Consumer Marketing. His work has been featured in such publications as the Wall Street Journal, Fortune, and USA Today. Davis is the author of Brand Asset Management (Jossey-Bass).

Michael Dunn is president and CEO of Prophet. He has provided insights for clients such as AT&T, Williams-Sonoma, UBS, and BP. He has written articles for publications including Marketing News and has been featured in Business Week, Business 2.0, and Brand Marketing Magazine. Dunn has served as CEO for other high-growth services companies and currently sits on the board of RedEnvelope.

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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

de Scott M. Davis, Michael Dunn

  • Usado
  • Muy bueno
  • Tapa dura
Estado
Usado - Muy bueno
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
1
Librería
Chicago, Illinois, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 1.39
EUR 2.80 enviando a USA

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Descripción:
Jossey-Bass, 2002-09-17. Hardcover. Very Good. 1.4000 in x 9.1000 in x 5.8000 in.
Precio
EUR 1.39
EUR 2.80 enviando a USA
Building the Brand–Driven Business: Operationalize Your Brand to Drive...

Building the Brand–Driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey Bass Business & Management Series)

de Dunn, Michael

  • Usado
  • Muy bueno
  • Tapa dura
Estado
Usado - Muy bueno
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
3
Librería
GORING BY SEA, West Sussex, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 3.32
EUR 10.16 enviando a USA

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Descripción:
Hardback. Very Good.
Precio
EUR 3.32
EUR 10.16 enviando a USA
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M.; Dunn, Michael

  • Usado
  • Tapa dura
Estado
Nuevo
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
1
Librería
Belmont, Massachusetts, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 3.26
EUR 4.19 enviando a USA

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Descripción:
Jossey-Bass. hardcover. Like New. 6x1x9. This book may be an ex-library item.
Precio
EUR 3.26
EUR 4.19 enviando a USA
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Foto de archivo: la portada puede ser diferente

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M.; Dunn, Michael

  • Usado
  • Tapa dura
Estado
Nuevo
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
1
Librería
Belmont, Massachusetts, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 3.26
EUR 4.19 enviando a USA

Mostrar detalles

Descripción:
Jossey-Bass, 2002-09-16. hardcover. Like New. 6x1x9. This book may be an ex-library item.This book is in near-perfect condition, showing minimal signs of use. It has clean, crisp pages with no markings or highlighting, and the spine and cover are intact without any creases or wear. This book appears as if it has been barely touched and is virtually indistinguishable from a brand new book.
Precio
EUR 3.26
EUR 4.19 enviando a USA
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M.; Dunn, Michael

  • Usado
  • Muy bueno
  • Tapa dura
Estado
Usado - Muy bueno
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
4
Librería
Seattle, Washington, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 5.83
Envío gratuito a USA

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Descripción:
Jossey-Bass, 2002. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Precio
EUR 5.83
Envío gratuito a USA
Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Foto de archivo: la portada puede ser diferente

Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M., Dunn, Michael

  • Usado
Estado
Used - Very Good
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
1
Librería
Dunfermline, Fife, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 5.92
EUR 9.32 enviando a USA

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Descripción:
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Precio
EUR 5.92
EUR 9.32 enviando a USA
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M.; Dunn, Michael

  • Usado
  • Bien
  • Tapa dura
Estado
Usado - Bien
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
8
Librería
Seattle, Washington, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 5.92
Envío gratuito a USA

Mostrar detalles

Descripción:
Jossey-Bass, 2002. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Precio
EUR 5.92
Envío gratuito a USA
Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Foto de archivo: la portada puede ser diferente

Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M., Dunn, Michael

  • Usado
Estado
Used - Good
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
2
Librería
Mishawaka, Indiana, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 6.35
Envío gratuito a USA

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Descripción:
Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
Precio
EUR 6.35
Envío gratuito a USA
Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Foto de archivo: la portada puede ser diferente

Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M., Dunn, Michael

  • Usado
Estado
Used - Very Good
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
1
Librería
Mishawaka, Indiana, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 6.35
Envío gratuito a USA

Mostrar detalles

Descripción:
Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Precio
EUR 6.35
Envío gratuito a USA
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Foto de archivo: la portada puede ser diferente

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

de Davis, Scott M

  • Usado
  • Tapa dura
Estado
Used: Good
Edición
1
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780787962555 / 0787962554
Cantidad disponible
1
Librería
HOUSTON, Texas, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 9.45
Envío gratuito a USA

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Descripción:
Wiley-Interscience, 2002-09-17. 1. hardcover. Used: Good.
Precio
EUR 9.45
Envío gratuito a USA