Leadership and the Sexes: Using Gender Science toCreate Success in Business Tapa dura - 2008 - 1st Edición

Descripción de contraportada

Leadership and the Sexes

Each of us enters the workplace not only as a human being, but as a woman or a man. Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times bestselling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking book weaves brain science and gender studies with real-life examples from business leaders to provide a new vision of gender diversity.

Leadership and the Sexes presents brain science tools with which readers can look into the brains of men and women to understand themselves and one another. The book also provides five GenderTools, which can be used immediately in executive, management, design, and marketing teams. The gender science presented in this book has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization's competitive edge, profits, and bottom line by:

• Increasing gender intelligence betweenmen and women

• Discovering new ways to supervise, negotiate, and manage

• Revising male/female relationships to meet the demands of the global economy

• Understanding how to utilize gender science to sell and market products and services

The corporation that utilizes the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.

Descripción de la solapa

Leadership and the Sexes

Each of us enters the workplace not only as a human being, but as a woman or a man. Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times bestselling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking book weaves brain science and gender studies with real-life examples from business leaders to provide a new vision of gender diversity.

Leadership and the Sexes presents brain science tools with which readers can look into the brains of men and women to understand themselves and one another. The book also provides five GenderTools, which can be used immediately in executive, management, design, and marketing teams. The gender science presented in this book has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization's competitive edge, profits, and bottom line by:

• Increasing gender intelligence betweenmen and women

• Discovering new ways to supervise, negotiate, and manage

• Revising male/female relationships to meet the demands of the global economy

• Understanding how to utilize gender science to sell and market products and services

The corporation that utilizes the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.

Reseñas en medios

Citas

• Booklist, 08/01/2008, Page 18
• Publishers Weekly, 06/23/2008, Page 52