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Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior Tapa dura - 1997
de Steven M. Kates
Primera línea
The so-called "deviant" consumer behavior of gays and lesbians is a much neglected focus in the mainstream consumer research literature (Sanders 1989; Wardlow 1996) while consumer perspectives are similarly rare in gay and lesbian studies.
Detalles
- Título Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior
- Autor Steven M. Kates
- Encuadernación Tapa dura
- Edición First Edition
- Páginas 250
- Volúmenes 1
- Idioma ENG
- Editorial Routledge, New York
- Fecha de publicación December 1997
- ISBN 9780789001757 / 0789001756
- Peso 1.34 libras (0.61 kg)
- Dimensiones 8.81 x 6.25 x 0.96 pulgadas (22.38 x 15.88 x 2.44 cm)
-
Temas
- Sex & Gender: Gay
- Topical: Lgbt
- Library of Congress subjects Gay consumers - United States
- Número de catálogo de la Librería del Congreso de EEUU 97017008
- Dewey Decimal Code 306.308
Reseñas en medios
Citas
- Booklist, 11/01/1997, Page 441
Más ejemplares
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Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior
de John DeCecco
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780789001757 / 0789001756
- Cantidad disponible
- 1
- Librería
-
Southport, Merseyside, United Kingdom
- Precio
-
EUR 139.88EUR 11.79 enviando a USA
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Descripción:
Hardback. New. Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior, you'll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you'll see why gay men are a vital consumer lifeline to today's clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored…
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EUR 139.88
EUR 11.79
enviando a USA
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Twenty Million New Customers!: Understanding Gay Men�s Consumer Behavior
de Dececco, Phd, John (Author)
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780789001757 / 0789001756
- Cantidad disponible
- 1
- Librería
-
Exeter, Devon, United Kingdom
- Precio
-
EUR 167.35EUR 11.84 enviando a USA
Mostrar detalles
Descripción:
Haworth Pr Inc, 1997. Hardcover. New. 1st edition. 235 pages. 9.00x6.25x1.00 inches.
Precio
EUR 167.35
EUR 11.84
enviando a USA