Handbook of Niche Marketing: Principles and Practice Tapa blanda - 2006

Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.

Paperback / softback. New. Get closer to "tailor made" marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization with practical guidelines for using niche marketing strategy in various markets. This… Leer más

Haworth Pr Inc, 2006. Paperback. New. 1st edition. 256 pages. 8.50x6.00x1.00 inches.

Routledge, 2005-12-01. 1. paperback. Used: Good.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Routledge, 2005-12-01. 1. paperback. Used:Good.

Routledge, 2005-12-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!