Inicio Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in association with Theory, Culture & Society) de Wernick, Andrew (ISBN: 9780803983908)

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Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in association with Theory, Culture & Society) Tapa dura - 1991

Name: Promotional Culture : Advertising, Ideology and Symbolic Expression
Price: 84.12 USD
Availability: InStock
Author: Wernick, Andrew
ISBN: 9780803983908

de Wernick, Andrew

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Información de la editorial

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character of all forms of communication.

Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing

Detalles

Título Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in association with Theory, Culture & Society)
Autor Wernick, Andrew
Encuadernación Tapa dura
Edición First Edition
Idioma ENG
Editorial Sage Publications Ltd, Thousand Oaks, CA, U.S.A
Fecha de publicación 1991-12
ISBN 9780803983908