Ir al contenido

Educating the Consumer-Citizen: A History of the Marriage of Schools,
Foto de archivo: la portada puede ser diferente

Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media Tapa dura - 2003 - 1st Edición

de Joel Spring

Información de la editorial

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture.

Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market.

This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.

Detalles

  • Título Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media
  • Autor Joel Spring
  • Encuadernación Tapa dura
  • Número de edición 1st
  • Edición 1
  • Páginas 266
  • Volúmenes 1
  • Idioma ENG
  • Editorial Routledge
  • Fecha de publicación 2003-04-01
  • ISBN 9780805842739 / 080584273X
  • Peso 1.24 libras (0.56 kg)
  • Dimensiones 9 x 6 x 0.75 pulgadas (22.86 x 15.24 x 1.91 cm)
  • Nivel de lectura 1490
  • Library of Congress subjects Mass media - United States - History, Advertising - United States - History
  • Número de catálogo de la Librería del Congreso de EEUU 2002192790
  • Dewey Decimal Code 306.3

Más ejemplares

Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media
Foto de archivo: la portada puede ser diferente

Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

de Joel Spring

  • Nuevo
  • Tapa dura
Estado
Nuevo
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780805842739 / 080584273x
Cantidad disponible
1
Librería
Southport, Merseyside, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 161.60
EUR 11.88 enviando a USA

Mostrar detalles

Descripción:
Hardback. New. This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how, from the early 19th century through to the present, the combined endeavours of schools, advertising and media have led to the creation of a consumerist ideology.
Precio
EUR 161.60
EUR 11.88 enviando a USA
Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media

Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media

de Joel Spring

  • Nuevo
  • Tapa dura
Estado
Nuevo
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780805842739 / 080584273x
Cantidad disponible
784
Librería
Uxbridge, Greater London, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 165.97
EUR 9.54 enviando a USA

Mostrar detalles

Descripción:
Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how, from the early 19th century through to the present, the combined endeavours of schools, advertising and media
Precio
EUR 165.97
EUR 9.54 enviando a USA
Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media
Foto de archivo: la portada puede ser diferente

Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

de Spring, Joel (Author)

  • Nuevo
  • Tapa dura
Estado
Nuevo
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780805842739 / 080584273X
Cantidad disponible
2
Librería
Exeter, Devon, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 3 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 217.96
EUR 11.94 enviando a USA

Mostrar detalles

Descripción:
Lawrence Erlbaum Assoc Inc, 2003. Hardcover. New. 1st edition. 272 pages. 9.00x6.00x0.75 inches.
Precio
EUR 217.96
EUR 11.94 enviando a USA