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Strategic Reputation Management: Towards A Company of Good Tapa blanda - 2008 - 1st Edición

Name: Strategic Reputation Management: Towards a Company of Good
Price: 6.83 GBP
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Author: Aula, P. and Mantere, S.
ISBN: 9780805864267

de Pekka Aula; Saku Mantere

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Información de la editorial

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International.

This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Detalles

Título Strategic Reputation Management: Towards A Company of Good
Autor Pekka Aula; Saku Mantere
Encuadernación Tapa blanda
Número de edición 1st
Edición 1
Páginas 242
Volúmenes 1
Idioma ENG
Editorial Routledge
Fecha de publicación 2008-04-24
Ilustrado Sí
ISBN 9780805864267 / 0805864261
Peso 0.7 libras (0.32 kg)
Dimensiones 8.8 x 5.9 x 0.6 pulgadas (22.35 x 14.99 x 1.52 cm)
Library of Congress subjects Corporations - Public relations, Strategic planning
Número de catálogo de la Librería del Congreso de EEUU 2007044930
Dewey Decimal Code 659.2

Acerca del autor

Pekka Aula is Professor of Communication at Department of Communication, University of Helsinki, Finland. His research interests lie in the problematic of formation and reformation, construction and reconstruction of communicative processes in and between complex organizational networks. He has published and edited several books, and published articles in national and international journals. He is also adjunct professor at the University of Jyvaskyla.

Saku Mantere is acting Professor of Management and Organization at Swedish School of Economics and Business Administration in Helsinki, Finland. His research is focused on understanding organizational strategy as a social phenomenon, e.g., its discourses, practices and social positions. He has published in journals such as Organization Science, Journal of Management Studies, Strategic Organization and Journal of Organizational Change Management and Business & Society and Scandinavian Journal of Management

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Strategic Reputation Management: Towards a Company of Good

de Aula, P. and Mantere, S.

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Tapa blanda

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Usado

Encuadernación

Paperback

ISBN 10 / ISBN 13

9780805864267 / 0805864261

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Anybook.com

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Descripción:

Routledge, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805864267

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EUR 8.08

EUR 15.09 enviando a USA

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Strategic Reputation Management : Towards a Company of Good

de Aula, Pekka, Mantere, Saku

Usado

Estado

Used - Good

ISBN 10 / ISBN 13

9780805864267 / 0805864261

Cantidad disponible

Librería

Better World Books Ltd

Dunfermline, Fife, United Kingdom

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Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.

Precio

EUR 12.93

EUR 9.42 enviando a USA

Foto de archivo: la portada puede ser diferente

Strategic Reputation Management : Towards a Company of Good

de Aula, Pekka, Mantere, Saku

Usado

Estado

Used - Good

ISBN 10 / ISBN 13

9780805864267 / 0805864261

Cantidad disponible

Librería

Better World Books

Reno, Nevada, United States

Puntuación del vendedor:

Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.

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EUR 13.18

Envío gratuito a USA

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Descripción:

Routledge. Used - Good. Used book that is in clean, average condition without any missing pages.

Precio

EUR 13.18

Envío gratuito a USA

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Strategic Reputation Management: Towards A Company of Good

de Pekka Aula

Nuevo
Tapa blanda

Estado

New

Encuadernación

Paperback

ISBN 10 / ISBN 13

9780805864267 / 0805864261

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The Saint Bookstore

Southport, Merseyside, United Kingdom

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EUR 48.14

EUR 11.77 enviando a USA

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Paperback / softback. New. Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

Precio

EUR 48.14

EUR 11.77 enviando a USA

Strategic Reputation Management: Towards A Company of Good

de Pekka Aula

Nuevo

Estado

New

ISBN 10 / ISBN 13

9780805864267 / 0805864261

Cantidad disponible

Librería

The Saint Bookstore

Southport, Merseyside, United Kingdom

Puntuación del vendedor:

Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.

Precio

EUR 53.56

EUR 11.77 enviando a USA

Mostrar detalles

Descripción:

New. Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.