Changing Focus: Kodak and the Battle to Save a Great American Company Tapa dura - 1997

Información de la editorial

By the mid-eighties, the century-old Eastman Kodak had lost its edge. Burdened with debt and threatened by Fuji and other competitors, Kodak slashed its employment rolls and brought in a new CEO, the brilliant George Fisher from Motorola, to lead a last-ditch turnaround effort.

Changing Focus vividly recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. We see today's Kodak struggling to revitalize itself, beginning with a portrait of Fisher, charged with the daunting task of remaking one of the world's largest companies. In sharply etched portraits and anecdotes, Changing Focus shows both the pain of Kodak's morning after (layoff victims; the still-employed who work harder with less job security) and the signs of hope (production, management, and marketing changes that seem to promise a healthier, more competitive company).