The Innovation Killer How What We Know Limits What We Can Imagine... And What Smart Companies Are Doing About It Tapa dura - 2006

Cynthia Barton Rabe was an Innovation Strategist for Intel Corporation until early 2006 when she founded Zero-G, LLC, an innovation and insight-stimulation firm. She has 20 years of experience in senior business and marketing management roles for consumer product and technology companies including Intel, Ralston Purina Company, and Eveready Battery Company. She has held a number of positions in marketing and new business creation, including Director of Consumer Marketing for Intel's first consumer home networking product. She also served as an advisor to Intel "Intrepreneurs" within Intel's internal investment group. Her early business management skills were learned at the Ralston Purina Company, where she was a member of several consumer product management teams, including the Eveready Battery team that introduced the "Energizer Bunny" advertising campaign.