Screen Style: Fashion and Femininity in 1930s Hollywood Tapa dura - 2000

Información de la editorial

Greta Garbo, Joan Crawford, Marlene Dietrich -- all were icons of beauty and glamour in 1930s Hollywood. Screen Style reveals the impact of celebrities like these on women filmgoers, looking beyond the surface of the films and fashions of the era -- often described as forms of escapism from the difficult realities of the Depression -- to show how Hollywood presented women with models for self-determination during a time of rapid social change.

Revealing the fascination of Hollywood movies in the thirties with strong-willed women -- from the ambitions of gold-diggers, working girls, and social climbers to the illicit appeal of female androgyny and ethnic exoticism -- Sarah Berry presents a lively, accessible, and lavishly illustrated look at films, fan magazines, and advertising. She views Hollywood glamour in the context of popular debates about fashion, identity, and social status, discussing such films as What Price Hollywood?, The Bride Wore Red, and The Bitter Tea of General Yen; big-budget, styledriven vehicles such as Fashions of 1934 and Vogues of 1938; and musicals, costume dramas, and Technicolor extravaganzas.