Inicio Navigating New Markets Abroad: Charting a Course for International Businessperson de David M. Raddock (Editor) (ISBN: 9780847678433)

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Navigating New Markets Abroad: Charting a Course for International Businessperson Tapa dura - 1993

Name: Navigating New Markets Abroad
Price: 20.00 USD
Availability: InStock
Author: David M. Raddock
ISBN: 9780847678433

de David M. Raddock (Editor)

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Descripción de contraportada

This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. The book shows how despite the many factors that can make or break a business - ranging from terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our own government can produce - one can be positioned to maximize the options and determine the outcome of one's venture.

Detalles

Título Navigating New Markets Abroad: Charting a Course for International Businessperson
Autor David M. Raddock (Editor)
Encuadernación Tapa dura
Edición First Edition
Páginas 240
Volúmenes 1
Idioma ENG
Editorial Rowman & Littlefield Publishers
Fecha de publicación 1993
ISBN 9780847678433 / 0847678431
Peso 1.21 libras (0.55 kg)
Dimensiones 9.27 x 6.23 x 0.82 pulgadas (23.55 x 15.82 x 2.08 cm)
Library of Congress subjects International business enterprises -, Country risk
Número de catálogo de la Librería del Congreso de EEUU 92044668
Dewey Decimal Code 658

Acerca del autor

David M. Raddock, an adjunct professor at New York University, is president of DMR associates, a political risk analysis and international public relations firm.

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