Top Dog Tapa blanda - 2015 - 1st Edición

Descripción de contraportada

'An exceptional book that reinforces the importance of confidence in yourself, and your purpose for those key encounters in business'

- Jim Knauss, Global Vice Chair, Global Markets Business Development, Ernst & Young Global Limited

Take control and get more of what you want.

Everyone wants to be Top Dog. Or to be able to influence the Top Dog.

This might be to sell them something, get a job, a pay rise, or clinch a deal on your terms. But it doesn't seem easy. After all, Top Dogs hold all the power. So conversations go the way they - not you - want.

Fortunately, it's easier to impress and influence them than you think. Communication experts Andy Bounds and Richard Ruttle have helped thousands of people do just that. In their book Top Dog, they share new, simple ways to:

• Be more confident when speaking with Top Dogs
• Instantly impress Top Dogs by improving your first impression
• Think and speak in ways that set you apart from your competition
• Talk less about what you do and more about the impact you cause
• Prepare engaging communications that achieve what you both want
• Convince them - and yourself - that you're a Top Dog too

Most importantly, you'll learn how to make permanent changes to how you interact with others so that you impress and influence everyone you meet.

'My advice to you? Read this book before your competition does'

- Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI(R)

'You can't possibly succeed in business or your personal life unless you know how to persuade. This book tells you how it's done. A revelation'

- Drayton Bird, Chairman of Drayton Bird Associates. ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct