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Cradle to Cradle: Remaking the Way We Make Things Tapa blanda - 2002
de William McDonough; Michael Braungart
Resumen
“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
Primera línea
In the spring of 1912, one of the largest moving objects ever created by human beings left Southampton, England, and began gliding toward New York.
Detalles
- Título Cradle to Cradle: Remaking the Way We Make Things
- Autor William McDonough; Michael Braungart
- Encuadernación Tapa blanda
- Edición [ Edition: first
- Páginas 208
- Volúmenes 1
- Idioma ENG
- Editorial North Point Press, Gordonsville, Virginia, U.s.a.
- Fecha de publicación 2002-04-22
- ISBN 9780865475878 / 0865475873
- Peso 1.22 libras (0.55 kg)
- Dimensiones 7.88 x 5.14 x 0.68 pulgadas (20.02 x 13.06 x 1.73 cm)
-
Temas
- Holiday: Earth Day
- Topical: Ecology
- Library of Congress subjects Recycling (Waste, etc.), Industrial management - Environmental aspects
- Número de catálogo de la Librería del Congreso de EEUU 2001044245
- Dewey Decimal Code 745.2
Reseñas en medios
Citas
- Choice, 10/01/2002, Page 305
- Discover, 07/01/2002, Page 87
- Kirkus Reviews, 02/01/2002, Page 164
- Mother Jones, 03/01/2002, Page 82
- Publishers Weekly, 02/11/2002, Page 170
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Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle
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