The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Tapa dura - 1997

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The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Read this international bestseller to avoid a similar fate. Clay Christensen--who authored the award-winning Harvard Business Review article "How Will You Measure Your Life?"--explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, provocative, and one of the most influential business books of all time--The Innovator's Dilemma is the book no manager or entrepreneur should be without. Published by Harvard Business Review Press.

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