Race for the World: Countdown to Build a Great Global Firm Tapa dura - 1999
de Lowell Bryan; Wilhelm Rall (Joint Author); Jeremy Oppenheim (Joint Author)
Contending that the rewards of building a great global firm at this moment in time are extraordinary, the authors explain how firms both large and small can drive their transition from national to global markets by pursuing and capturing entire portfolios of global opportunities.
Primera línea
TODAY, ALMOST 20 PERCENT of world output-about $6 trillion of the $28 trillion world gross domestic product (GDP)-is produced and cosumed in global markets.
Descripción de contraportada
This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.
Detalles
- Título Race for the World: Countdown to Build a Great Global Firm
- Autor Lowell Bryan; Wilhelm Rall (Joint Author); Jeremy Oppenheim (Joint Author)
- Encuadernación Tapa dura
- Edición 1st Edition
- Páginas 364
- Volúmenes 1
- Idioma ENG
- Editorial Harvard Business Review Press, Boston, Mass
- Fecha de publicación 1999
- Ilustrado Sí
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780875848464 / 087584846X
- Peso 1.5 libras (0.68 kg)
- Dimensiones 9.5 x 6.44 x 1.37 pulgadas (24.13 x 16.36 x 3.48 cm)
- Library of Congress subjects International business enterprises -, International economic integration
- Número de catálogo de la Librería del Congreso de EEUU 99018401
- Dewey Decimal Code 658.049
Reseñas en medios
Citas
- Booklist, 08/01/1999, Page 2001
- Library Journal, 08/01/1999, Page 110
- Publishers Weekly, 08/09/1999, Page 334
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